El Cerrito Migraine Surgery

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El Cerrito, CA


In the days around 1900 most of the hills were bare - very few trees. There were more cattle in the area than people. There were several dairies and chicken farms along the hillsides. The main thoroughfare through the area was San Pablo Avenue with businesses from the County Line near Fairmount Avenue (then called Road 4) to Potrero Avenue (then called Stege Junction). None of the roads were paved so there was dust in the summer and in the winter people had to contend with mud. Between Fairmount Avenue and the county line it was almost impossible to get through without boots on.

After the 1906 earthquake and fire in San Francisco the village of Rust started to grow as refugees from San Francisco moved to this side of the Bay to live.

Wilhelm F. Rust born in Hanover, Germany on November 27, 1857 came to California in 1883. He leased property, built a blacksmith shop and his business grew. He later purchased and erected a hardware store. In one corner of his hardware store the first Post Office was opened in 1909 and Rust was named the first Postmaster on March 1, 1909.

People started to refer to the town as Rust and the name stuck until the town of 1500 people was incorporated as a city on 1917. The people did not care for the name of Rust so they changed it to El Cerrito, which means Little Hill in Spanish. Rust has been called the founder of this city and was well liked by the people and praised as an honest, trustworthy citizen and businessman.

The first board of trustees (City Council) included Kirk Gray, John Sandvick, Philip Lee, George Adams and Peter Larsen, with George Scott as treasurer. Mrs. Grace Castner was elected first City Clerk, Henry Wildgrube was City Attorney and George Barber was appointed the first City Marshal. His job also consisted of tax and license collector, street inspector, building, plumbing and electrical inspector.

Fire and police vehicles in
front of the first city hall,
completed in 1926.
The first thing the City Council did after the City was incorporated was to levy a large license fee for each of the saloons in town to pay the wages of marshall, clerk and treasurer, and for other needs of the City. Quite a revenue was collected for the City as there were almost twenty saloons scattered about the community, but mostly along San Pablo Avenue.

In 1917 the city of 1500 people was without fire or police protection. This is the reason El Cerrito was incorporated, so it could raise tax money to provide services which the people needed. Priority was given to a street paving program and soon after the incorporation the driving of cattle down San Pablo Avenue was stopped. The farmers used to drive large herds down the streets to the slaughter houses. This would cause the dust to fly and people started to complain and demanded it be stopped. There was a corral on the south side of Fairmount Avenue just west of the Santa Fe tracks where ranchers drove their cattle to be shipped by rail or to store them for a drive to the slaughter house on Central Avenue.

Starting with an estimated population of 1500 in 1917, the area grew slowly, reaching a population of 3,852 in 1930; 7,000 in 1940. During the World War II years the population sky-rocketed to 16,624. Then came the post-war housing boom. Population jumped from 7,000-18,000 in 1950. Today, El Cerrito has a population of 24,000.


Peled Migraine Surgery of San Francisco believes that communities like this are the heart of the Bay area, and would like you to know that we are here to relieve your migraine pain.
Ziv M. Peled, MD* is a Board-Certified plastic surgeon trained to perform the full spectrum of aesthetic and reconstructive plastic surgical procedures. He completed his medical school training at the University of Connecticut School of Medicine where he earned honors in multiple surgical disciplines. He subsequently completed four years of rigorous general surgical training at the University of Connecticut during which he also completed an additional two-year, post-doctoral Basic Science Research Fellowship at Stanford University under the tutelage of Dr. Michael T. Longaker, a pioneer in the field of scarless wound healing. During that time, Dr. Peled not only helped establish Dr. Longaker’s laboratory at Stanford, but was also awarded a 5-year NIH grant for his work in keloid biology and scarless wound repair. Ziv then completed a prestigious and highly sought-after plastic surgical residency at Harvard University. While there, he was awarded an “Excellence in Teaching” award from the Harvard medical students. Dr. Peled continued to hone his specialty skills with an additional year of training in peripheral nerve surgery at the Dellon Institute for Peripheral Nerve and Plastic Surgery. He is Board-Certified by the American Board of Plastic Surgery, which means that he graduated from an accredited medical school, completed numerous years of residency training, and successfully passed a series of comprehensive written and oral examinations. The American Board of
Plastic Surgery is one of only a select few specialty boards recognized by the American Board of Medical Specialties (ABMS) and is the only ABMS board which certifies candidates in the specialty of plastic surgery of the entire body. Dr. Peled is also a member of the California Society of Plastic Surgeons.
In addition to his cosmetic and reconstructive work, Dr. Peled helped to found a perpiheral nerve surgery institute here in San Francisco. In that institute, he served as Director and Chief Plastic & Peripheral Nerve Surgeon. His specific training enables him to perform a unique set of surgical procedures designed specifically to restore sensation and minimize/eliminate pain in patients suffering from migraines as well as neuropathy due to diabetes, chemotherapy and thyroid disorders. He has also treated many patients with various forms of nerve trauma as well as many other types of nerve disorders. Dr. Peled has authored and co-authored over 40 manuscripts and book chapters on all aspects of plastic surgery and has presented his work at numerous national meetings. He has performed several hundred peripheral nerve procedures of various kinds. Ziv is an Active Member of the American Society of Plastic Surgeons and was also recently elected as a member of the American Society for Peripheral Nerve. This honor recognizes and highlights Dr. Peled's breadth of work with peripheral nerve patients suffering from migraines and diabetes as well as his published work on peripheral nerve surgery. He continues to volunteer for the American Diabetes Association and has recently traveled to South America to provide reconstructive surgery to underprivileged children. In his spare time, he actively competes in both Half-Ironman and Ironman-distance triathlons.



Monday 9:00 am - 5:00 pm
tuesday 9:00 am - 5:00 pm
wednesday 9:00 am - 5.00 pm
thursday 9:00 am - 5:00 pm
friday 9:00 am - 5:00 pm


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  • 100 N Wiget Ln #160, Walnut Creek, CA 94598
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